Social Butterfly Marketing

Facebook Ads

FACEBOOK ADVERTISING With over 2.6 billion monthly active users as of the first quarter of 2020, it is imperative for any business target their audience on Facebook (the biggest social network worldwide) via paid advertising. Advertising can be a costly exercise if not done right so we help businesses get their foundations right including: Facebook Business Manager setup Ad account setup Target audience setup Creation and installation of pixels for tracking and retargeting From here we will help you identify: Your business goal – the reason why you’re running the ad An understanding of who you want to reach A daily or lifetime budget for your ad Photos or videos to feature in your ad We work closely with businesses with set up and training so their team can place and manage ads with confidence in house OR if DIY just isn’t for you, we also offer a full setup and management service. With such a broad range of options available please contact us to discuss your advertising needs so we can provide an accurate quote.

Google Ads

Google Ads is a paid advertising platform known as pay-per-click where you (the advertiser) pays per click or per impression (CPM) on an ad. No matter the size of your business, you can tailor your ads, based on the results you want and to suit your budget. And with over 3.5 billion daily interactions on google search, you want to make sure you show up when it counts! No matter which advertising goal you choose, Google Ads can help you: Get more callsto get customers on the phone to book appointments, schedule a job, or close a deal. Get more store visitsif you own a physical location that relies on foot traffic. Take action on your websiteif you want people to shop on your online store, sign up for your mailing list, or fill out a form. Now do a search for a product or service you offer, who is on the first page? Is it you? If not, a Google Ads will help you show up! We can manage your Google Ads or set it up and provide training and guidance so that you can take care of the ongoing management and maintenance yourself.

eNewsletter

With a Return on Investment of $44 for every dollar spent, Email Marketing continues to defy expectations and continues to prove one of the most effective marketing tools available. In fact, there are three times more email accounts than Facebook and Twitter accounts combined. What’s more, 77 percent of consumers actually prefer to receive permission-based marketing through email. When you consider that employees spend, on average, about 13 hours of their working week in their inbox, it’s no wonder Email Marketing is still, after 20 years, one of the best ways to reach potential customers. At Social Butterfly Marketing, we take the guesswork out of this strategic approach and do the hard work for you. Monthly, Bi-Monthly or Quarterly eNewsletter. MONTHLY ENEWSLETTER Australian SPAM compliance Answer your questions & provide strategy support when required Database cleaning & upload Custom template design Sourcing of additional images where required Social Media integration Tracking of all links Testing of every newsletter in SPAM filters including blacklist and Authentication Filters Live statistics & Report analysis Content Reminders to help stay on track with your eMail Marketing Strategy Setup of your Newsletter A ONCE-OFF SET-UP FEE OF $595 PER TEMPLATE DESIGN Creation of custom design eNewsletter template Graphic design header, footer and banner images Creation of Welcome email, testing & upload to the account Set up of account with a reply email, report recipients etc. with custom account header graphic Cleaning and upload of database A confidentiality agreement is signed that Social Butterfly Marketing does not rent, sell, buy or use your database. It is locked up and secure on Australian servers. ECARD Creation of Html form and landing page Use of header & footer graphics created for the eNewsletter Link to trigger ACES eCard & initial testing Individual results to be emailed through to the client Creation of Html form and landing page ACES eCard asking to complete a Survey form Use of header & footer graphics created for the eNewsletter Link to trigger ACES eCard & initial testing Individual results to be emailed through to the client Contact Us Please use information from original

Franchise Social Media Solutions

Content Monarchy Software Are you a franchise looking to step up your social media game? Look no further than the Content Monarchy, an application that creates your social media content for you! And at a fraction of the cost to outsource to an agency. It’s a no-brainer! We know that managing multiple social media accounts can be a real hassle, especially when you’re running a business. But with the Content Monarchy, you can say goodbye to hours spent crafting the perfect post and scheduling it just right. It’s all taken care of for you, so you can focus on what you do best – running your business! But that’s not all, this app is a real lifesaver when it comes to protecting your reputation online. We all know that social media can be a tricky beast. One negative comment can spread like wildfire and damage your hard-earned reputation. But this app has got your back, the Content Monarchy platform will ensure the content is preapproved at a Franchisor level, is grammatically correct AND with no spelling errors. Anyone can schedule your content, no matter the skillset. WITH THE CONTENT MONARCHY, YOU GET: Customised pre-written blurbs Free stock photos Editable Canva templates Online learning portal with tips, tricks and best practice And a super quick way to post on Facebook and Instagram!

Content creation and management

Research suggests that the biggest hurdle for any business wanting to hitch a ride on the social media express train is developing an effective strategy and following this up with tracking and analysis of content. For the expert team at Social Butterfly Marketing, social media is not only a vehicle for reaching billions of potential customers worldwide, it’s a passion. As part of the Content Creation and Management package, they will develop, implement and track a social media marketing strategy to catapult your company’s social media engagement into the online stratosphere. With content suggestions and action plans tailored to your business, this is a comprehensive social media package that will absolutely transform your company’s social media presence. WHAT THIS INCLUDES Social Media Marketing Plan Collaborative Content Calendar Content Creation Content Promotion Quarterly Offers Monthly Consulting and Quarterly Reporting

Social Media Strategy

Social media is evolving at a rapid pace and its users are evolving right along with it. Today, at least 50 per cent of the Australian population checks into social media every single day and there is fierce competition for their attention. Gone are the days of posting content and crossing your fingers for a positive result. – strategically created posting has become the very basis of a successful online presence. For businesses with a desire to manage their own ongoing social media but lacking the knowledge and direction to implement a viable plan, the Social Media Strategy package is a must. Ideal for small-to-medium-sized companies possessing a moderate knowledge of social media as well as staff to implement suggested strategies, this package will provide essential training and guidance on how to execute a successful online marketing strategy. WHAT THIS INCLUDES Introduction to social media Platform overview Brand overview, Who are you? Where does content come from? Annual plan template with two detailed forward quarterly plans (covering the first 6 months) Brainstorming of campaign ideas Two support calls after the training (a fortnight after the training, then a fortnight following) Tools and templates to make your life easier